Allergens are like annoying influencers.
Allergies are annoying and honestly downright disruptive. They interrupt our sleep, prevent us from trying new things, and even alienate us from our friends. So in this campaign we set out to motivate sufferers to take control of their allergies by personifying the allergens we loathe.
We accomplished this by using close up imagery and developing annoying and cringe-worthy personalities for each of our allergens. Due to COVID we had to get (even more) creative and accomplish the creative remotely and with only stock.
olv
social
pandora
Using pandora we were able to truly showcase the annoying personalities of our allergens.
cutting room floor
Originally, we had intended on creating social profiles for each of our allergens and letting them loose to wreak havoc on social media. However due to the serious nature of the social conversation around the spring of 2020, it no longer seemed approprate.
