BUSH’s has more to offer than just baked beans. In fact, most dishes are better with beans. We illustrated that in this vibrant, thumb-stopping, food-first campaign.

Moving away from BUSH’s more traditional look and feel, I was able to create a fresh and contemporary campaign using mostly existing assets.

We researched each placement in our media buy to create the most effective, platform-specific assets for each.

recipe videos 

We studied hundreds of recipe videos to find what made them successful in social. We then applied those techniques along with beautiful appetite shots to elevate our own recipe content.

snapchat & ig story

We thought about user behaviors on ig & snapchat and tailored our creative for them. We utilized techniques like tap & hold, as well as tap & advance- then retargeted with tasty appetite shots.

fb & pinterest  

We utilized both recipe content, and just pure fun and eye catching content on these platforms.