Every year NBA teams reveal a city edition jersey. For the Pistons, this jersey celebrates the heritage of the Motor City. They wanted our help to create some hype around this unveiling.

Utilizing our partnership with FCA, we made a video doing just that. We outfitted a hellcat challenger to match the new jerseys, and let a professional driver go wild. That footage, plus a hype track and shots of Blake Griffin and Andre Drummond in the new jerseys made for an effortlessly dope video. The reveal was very well received in social and on broadcast, not to mention I got to live out my dream of shaking Blake Griffin’s hand.